Subject: System Dynamics

Posted by Sang-Don Lee on 10/14/2009
In Reply To:System Dynamics Posted by Bill Braun on 10/14/2009

Message:

Dear All,

There was a story about a CEO who was concerned about the recent decline in sales and asked a system dynamist to predict the future sales. The system dynamist predicted that the future sales would continue to decline. After the prediction, the CEO decided to execute a massive marketing campaign, which resulted in increased sales. Then, the CEO said to the system dynamist “You predicted that the sales will continue to decline but we have very good sales!" ................The system dynamist responded, "Because of my prediction, a massive marketing campaign was carried out, otherwise the future sales would continue to decline"

I remember the following quotes somewhere (?) whether “The future is to be predicted, not chosen” or “The future is to be chosen, not predicted”

Sincerely.

Sang-Don Lee, Ph.D.,
GM Tech. Center

Follow Ups:

System Dynamics - Tony Phuah 10/16/2009 
System Dynamics - Armando Córdova Olivieri 10/14/2009 
System Dynamics - Sharon Villines 10/14/2009